Combining unparalleled craftsmanship, technical prowess & innovation in all its creations, French luxury jewellery, watch, and perfume company Van Cleef & Arpels stole the show at the Grand Prix d’Horlogerie de Genève 2020 on Thursday, November 12th. Honoured for its immaculate creation of the Frivole Secrète watch , Van Cleef & Arpels has effortlessly and unsurprisingly snatched first place, receiving the prestigious Jewellery Watch Prize.
Established for the purpose of highlighting, promoting and rewarding the most remarkable contemporary creations in watchmaking worldwide, the Grand Prix d’Horlogerie de Genève is overseen by the Canton and City of Geneva, whom are represented by the Foundation Board chairman Raymond Loretan.
Playing an unique unifying role through staged competitions involving several hundreds of watches marketed during the year and attributing the highest awards in this domain, the Grand Prix d’Horlogerie de Genève draws a multitude of elite representatives of the international watchmaking profession in honour of the finest creations and stakeholders who breathe vitality and creativity into the watchmaking world with a series of twenty prizes including the “Aiguille d’Or” Grand Prix (Best in Show) distinction.
Claiming an award which is reserved for “watches demonstrating exceptional mastery of the art of jewellery and gemsetting” , the Van Cleef & Arpels’ Frivole Secrète watch is characterised by a dial paved with diamonds hidden under mirror- polished gold corollas which illuminate the skin with a precious gleam. As one of many offerings available in the Frivole jewellery collection, this watch expresses a three-dimensional composition through superimposed heart-shaped petals, and intricate mirror-polishing techniques which accentuate the eye-catching presence of each precious metal.
Enthralled by nature’s metamorphoses, reinterpreting the beauty of the plant world through changing eras and artistic movements, Van Cleef & Arpels upholds an unparalleled standard, through maintaining a tradition of meticulously selecting each stone and strategically positioning the pivoting motif in ways which meet the strictest criteria: D to F for colour and IF to VVS for clarity.